Thursday, February 25


Dieter Rams is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. Just before I left London I saw an exhibition on his work at the Design Museum. The simplicity and seemingly obvious design is mesmerizing.

Dieter Rams' 10 principles to Good Design:

good design is innovative

good design makes a product useful

good design is aesthetic

good design helps us to understand a product

good design is unobtrusive

good design is honest

good design is long-lasting

good design is consequent to the last detail

good design is concerned with the environment

good design is as little design as possible

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