Tuesday, March 16



French graphic designer and typographic genius, Robert Massin, roused the design world in the 1960s by dramatizing typeface, introducing what we now call expressive typography.

These images are from Massin's book of Eugene Ionesco's play The Bald Soprano. Each character has his/her own typeface. No word balloons necessary. Every subtle incline, elongation, or slant of the text expresses the certain nuances and inflections of the spoken language.

This play is loaded with truisms --like a jolly, absurdist version of Jenny Holzer's truisms ...with no LED.

Fantastique !

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