Tuesday, March 9


Check out these typefaces. The whole creative emphasis that was put on font development in the 50's is so intriguing.  As with most other design professions, everything then was done by hand- with a straight edge and pen. Call us old fashioned but we're total believers that something in the design process is lost when ideas go straight from your head to the computer screen.  You lose this tactile relationship with what you're making. Fonts are especially this way. The curves of the "a" and the proportions of descenders are far more considered when your hand is guiding the pencil along the paper. You feel the design.  Anyway, if this kind of thing interests you- watch Helvetica, a documentary film by Gary Hustwit that looks at the proliferation of one typeface as a part of a larger conversation about the way type affects our lives. It's a nice film.

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